The Facts on Search Engine Optimization

The primary benefit of search engine optimization (SEO) is widely known as a prime placement on a search engine’s first result page. Companies across the globe are manipulating their website in order to achieve the elusive status of a first page appearance. There are many things that a company should be aware of in the SEO process. First, it will necessitate change and a significant amount of time. Along with this, keywords will be chosen and links will be earned. Above all, your company should set realistic goals for your search engine optimization.


Change

In order for SEO to be effective, you web page will change; it may be as simple as minor wording adjustments or it may be a complete overhaul. The HTML code on your site must be changed so that search engine spiders can easily scan your site. Along with this, the keywords for which you want to be known must appear throughout your web pages. If you are a small site competing against large sites with various blogs, communities, archives, and forums, your site will most likely require significant change in order to compete.

Time

SEO does not garner immediate results for your website. It should be seen as an ongoing marathon, instead of a ½ mile sprint. A search engine has to first find and index your website. Older, more established sites are rewarded a higher ranking because of their long-standing success. New sites require much more time, sometimes even years, to rank well in big search engines. On the other hand, some sites may only require relatively quick fixes to appear on the first page. Be persistent and continually work toward optimization success.

Keywords

In order to attract your target customer to your site, your keywords should be chosen specifically and deliberately. Although common words may appear on your list, it is also important to target the keywords to the best products/services/information on your site. For example, the website of a cosmetic dentist will contain keywords of elective dental treatments rather than general dental provisions. In this way, you are attracting your target audience to your site rather than those that are looking for something else entirely. It will often take time to find the best keywords.

Links

The right backlinks are crucial to your placement on Google’s results pages. Generally you are looking for links to your site from related websites. Your keywords should appear in the link text. If you only have links that were simple to get, it is likely that their influence will be minimal to Google or another major search engine. Create a high-quality, dynamic, attractive website in order to obtain good links. After all, if your content is bland and dull, no one will find it linkworthy.

Goals

Successful search engine optimization involves setting realistic goals. First of all, the objective is to draw your target audience to your website based on the keywords they have entered into the search engine. You need not lure just anyone to the site; the goal is the draw potential buyers to the site. Additionally, your goal should be to increase your sales based on the SEO efforts.

Notice of Internet Intellectual Property Rights Dispute in China???

For about the last year or so I have been getting calls from many of our manufacturing customers that are in a panic because they have received an email with the subject line: "Notice of Internet Intellectual Property Rights Dispute in China". 

The email claims to be with the department of Asian Domain registration service in China and they claim to have received a application from a company that is attempting to register my clients brand name  in a domain. 

This is a scam.  They are attempting to sell you a bunch of over priced domain names.  Don't be fooled.   Often times the phone numbers in the email actually work but in none of the cases we have looked at have we found the companies initiating the emails NOT legitimate ICANN registrars.

Here is an example of one such email:

Subject: Notice of Internet Intellectual Property Rights Dispute in China
(If you are NOT CEO,please forward this to your CEO, because this is urgent.Thanks.)

Dear CEO,

We are the department of Asian Domain registration service in China, have something need to confirm with you. we formally received an application on July 19,2010. one company which called "Brazil Kpore Investment S.A" are applying to register "YourCompanyName" as Brand Name and Domains.

YourCompanyName.asia (Asia)

YourCompanyName.hk (Hong Kong)

YourCompanyName.com.tw (Taiwan)

YourCompanyName.hk (Hong Kong)

YourCompanyName.net.cn (China)

YourCompanyName.org.cn (China)

YourCompanyName.tw (Taiwan)

YourCompanyName.com.sg (Singapore)

YourCompanyName.com.vn (Vietnam)

YourCompanyName.sg (Singa pore)

YourCompanyName.vn (Vietnam)

YourCompanyName.my (Malaysia)

YourCompanyName.ae (Arab Emirates)

YourCompanyName.co.kr (Korea)

YourCompanyName.kr (Korea)

YourCompanyName.cn (China)

YourCompanyName.com.cn (China)

But we found that "Brazil Kpore Investment S.A" is not the original owner of the brand and trademark in the checking period,which belong to your company .I need confirm with you whether your company authorized that company to register these domain name.If you have done that ,We will finish the registration for them and link to their website.

If not, please let me know ASAP.

In addition, we hereby affirm that our time limit for dissent application is 7 workdays. If your company files no dissent within the time limit, we will unconditionally approve the application.

Best Regards,
Peter Yan(Mr)
Auditing Consultant

Tel: +0086-566-2629-555 Fax: +0086-566-2629-666

Address:Room205, No.D4 Qingxi South Garden, South-ChangJiang Road,Guichi Shi District,Chizhou,China